Individual vs Market Demand
Demand
AO2
Syllabus requirement
Explaining how market demand is derived from individual demand curves.
Assessment objectives
AO2 Application and Analysis
Summary
This topic distinguishes individual demand from market demand. Individual demand shows the quantity a single buyer would purchase at each price, while market demand is the horizontal sum of all individual demand curves for a product at each price level; understanding this aggregation explains how total quantity demanded in a market responds to price and other factors.