Elasticity Along a Demand CurveSL
MicroeconomicsA diagram showing how price elasticity of demand changes along a straight-line demand curve, from elastic to unitary elastic to inelastic.

Curves and elements
- demand
- Demand Curve (D): Shows the inverse relationship between price and quantity demanded.
- elastic
- Elastic Demand: At higher prices and lower quantities, PED is greater than 1, so quantity demanded is relatively responsive to price changes.
- unitary
- Unitary Elastic Demand: At the midpoint of the demand curve, PED equals 1, meaning the percentage change in quantity demanded equals the percentage change in price.
- inelastic
- Inelastic Demand: At lower prices and higher quantities, PED is less than 1, so quantity demanded is relatively unresponsive to price changes.
Key explanations
- 1
Price elasticity of demand measures how responsive quantity demanded is to a change in price.
- 2
At higher prices and lower quantities, demand is elastic, meaning PED is greater than 1.
- 3
At the midpoint of a straight-line demand curve, demand is unitary elastic, meaning PED equals 1.
- 4
At lower prices and higher quantities, demand is inelastic, meaning PED is less than 1.
Example exam question
Explain how price elasticity of demand changes along a straight-line demand curve.
Show example answer
Along a straight-line demand curve, demand is elastic above the midpoint, unitary elastic at the midpoint, and inelastic below the midpoint.







