Unit 2.5·Microeconomics

Determinants of PED

Elasticities of Demand

AO2

Syllabus requirement

Includes availability of substitutes, necessity vs luxury, time, proportion of income spent, and definition of the market.

Assessment objectives
AO2 Application and Analysis

Summary

This topic explains the main factors that determine the price elasticity of demand (PED) for a good or service: how many and how close substitutes are, whether the good is a necessity, the share of consumer income spent on it, and how much time consumers have to adjust. Understanding these determinants helps firms choose pricing strategies to influence total revenue and helps governments predict tax revenue effects. The extract also notes related concepts such as income elasticity of demand (YED) and allocative efficiency.

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Real-world examples for this unit