1. Home
  2. /
  3. Glossary
  4. /
  5. Behavioural economics

Behavioural economics

Behavioural economics applies the understanding of human behaviour by psychologists and marketers to economic analysis.

Where this appears

The syllabus topics that use this term.

  • 1.2Circular Economy and Sustainability
  • 2.4Behavioral Biases
  • 2.4Limitations of Rational Consumer Choice

Taught in Economic Methodology and the Evolution of Economic Thought

All 809 terms
IBonomics Logo

IBonomics

Comprehensive study materials and practice quizzes for IB Economics students aiming for 6–7 scores. Created by tutors, for students.

Contact Us

Follow IBonomics

All social links

Quick Links

  • Search
  • Exam Overview
  • Practice Quizzes
  • Unit-Based Quizzes
  • Sign Up
  • Become a Tutor
  • Contact
  • Announcements

Study Resources

  • Microeconomics
  • Macroeconomics
  • Real-World Examples
  • International Economics
  • IA Guide
  • Mock Exams
  • Flashcards
  • Economics Briefs
  • Find a Tutor

Legal & Policies

  • Privacy Policy
  • Cookie Policy
  • Disclaimer
Official Resources
IB Organization

© 2026 IBonomics. All rights reserved.

Created by tutors for students. Not affiliated with the International Baccalaureate Organization.