Individual vs Market Supply
Supply
AO2
Syllabus requirement
Explains how market supply is the horizontal summation of individual producers' supply curves.
Assessment objectives
AO2 Application and Analysis
Summary
This topic explains how individual firms respond to higher market prices by increasing the quantity they supply, and how rising prices attract new firms into the market. The result is a larger market supply as existing producers expand production and entrants add capacity, assuming other factors remain constant (ceteris paribus). Understanding this behaviour is essential for analysing supply-side responses to price changes in competitive markets.
